Why is WhatsApp so slow to innovate?

Social Networking technews

WhatsApp has always been pretty simple. Its easy interface and ease of use helped make it quickly become the most popular application for the quad in Africa, South Asia, and Latin America where access to the Internet is limited or too expensive to support some “tough” applications. These markets are just designing WhatsApp’s strategy, and its tactics are far different from those that run Facebook.

Facebook has bought WhatsApp for $ 19 billion in 2014, and last weekend that app was billed to billion and active users monthly and over 60 billion messages every day. WhatsApp also includes popular “stories,” which are more popular than those on Facebook, Instagram, or Snapshot.

Interestingly, most of the innovations that WhatsApp introduces are slow and boring. And it seems that their innovation is not a priority.

It is in this way a secret of success especially in developing markets (Africa and South Asia). WhatsApp has for these reasons has become popular since millions of people came.

This potential recognizes small businesses in these areas, and WhatsApp has even announced that 80 percent of small businesses in India and Brazil have already used four-week app services to improve their business. The company has therefore put the WhatsApp Business app on the Android platform.

There is no doubt that DNA is in Facebook advertising. But WhatsApp has decided to build success in a different way – precisely because digital advertising is less profitable in emerging markets.

With so many active users, local businesses will then want to digitize their services (payments, orders …). This will take place slowly, but Whats App will know.

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