Magic Leap has teamed up with the NBA to let basketball fans watch the games through her spectacles for the expanded reality she has worked on over the past years.
The chance to first sit on the Magic Leap glasses, which perfectly blend the virtual and real world, was Shaquille O’Neal, a former NBA star and today’s basketball analyst.
“When I went to Magic Leap, I examined the entire Orlando match against LA Lakers through the glasses, and LeBron James was also here,” Shaq said in a video that was shown at the Recode Code Media conference.
Magic Leap CEO Rony Abovitz has uncovered a partnership with the NBA in an interview with Recode. This Florida-based company was established in 2010 and has so far managed to raise $ 1.9 billion from large companies like Alphabet, Alibaba and Google.
From Magic Leap say they have built a lightfield technology that generates digital light in various ways to connect the digital world to the real world.
“This system feels you and information about the world around you to give you the right experience,” said Abovitz.
American company’s glasses are equipped with sensors and cameras of a small but powerful computer and wireless controller. Eyeglasses can recognize the environment in which the user is located, such as walls or other physical objects.
However, lightfied displays are not new. Start-up companies such as Aveganta or Lytra have already tried to commercialize similar systems.
Magic Leap introduced its virtual reality system called Magic Leap One in December last year. Abovitz announces that the company has great plans for the future, and the partnership with the NBA is the first step towards success.