Samsung – unpacked 2018

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South Korean giant Samsung today in Barcelona on the eve of the opening of Mobile World Congress unveiled its new flagship smartphone Galaxy S9, and the event that has traditionally been called “Unpacked” was attended by many reporters.

After several months of speculation, the whole world finally had the opportunity to see what Samsung had prepared for this year. Waiting has paid off, as South Korean technology giant fulfilled expectations, and the key trump of the new Galaxy 9 and 9+ is certainly a newer advanced camera.

Samsung today unveiled the Samsung Galaxy S9 and S9 +, smartphones that imaginatively reinterpret the way we communicate, share and experience the world. Made at a time when users have an increased need for communication and greater self-expression with the help of photos, videos and emoji, the Galaxy S9 and S9 + are fueling innovation with Samsung’s advanced camera. Redesigned, with a new dual aperture that improves an innovative low-light shooting camera, Super Slow-mo video capabilities and personalized AR Emoji, Galaxy S9 and S9 + allow users to not miss a moment and make each day unforgettable.

The Galaxy S9 and S9 + provide enhanced entertainment experience with powerful stereo speakers tuned with AKG, premium audio with Dolby Atmos and a sophisticated infinite edge-to-edge screen – a key element in Samsung’s design heritage. In addition, the Galaxy S9 and S9 + come with the new SmartThings application, which unites Samsung’s existing IoT services into a unique smart experience.

“The way we use our smartphones has changed as communication and self-expression evolved,” said DJ Koh, president and head of the ICT and Mobile Communications Sector at Samsung Electronics. “With the Galaxy S9 and S9 +, we have imagined reinterpreted the camera on our smartphone. Not only do the Galaxy S9 and S9 + allow users to take great photos and videos anywhere, but it’s a smartphone designed to help them to connect with others and to express themselves in their unique and personal way. ”

Redesigned camera

Today’s cameras are more than just making pictures – they serve to connect and communicate. Users want an exceptional camera on their smartphone with state-of-the-art technology. In this way, they can be expressed with the help of high-quality photos that will tell their unique story. The Galaxy S9 and S9 + think of such users – with Super Speed ​​Dual Pixel sensor with dedicated processor power and memory, with the help of which will have incredible high quality images. The features of the Galaxy S9 and S9 + cameras include:

• Super Slow-mo: Let each day in your life be epic in size with dynamic and slow video recording 960 frames per second. The Galaxy S9 and S9 + also offer automatic Motion Direction, an intelligent feature that detects movement within the frame and automatically begins to record – what users need to do is set the recording settings. After shooting Super Slow-mo videos, users can choose background music with 35 different options available or can add a melody from their favorite playlist. Users can also easily create, edit, and share GIF files by simply touching three playable mobile styles to be able to watch it for as long as they want.

• Low-light camera: Good lighting is the secret of every great photo. However, photographs are often recorded in less ideal lighting conditions, and most cameras on smartphones have a fixed opening that can not be adjusted to low or bright lighting conditions resulting in grain or washed images. Similar to the way the human eye is expanding and decreasing, Samsung Dual Opener / Blender (F1.5 – F2.4) automatically allows more light when it’s dark and less light when it’s too bright, shooting clear and clear photos.

• AR Emoji: Samsung allows users to create emoji that look, sound and act like them. AR Emoji uses an algorithm based on machine learning data that analyzes the user’s 2D image and draws more than 100 faces to create a 3D model that reflects and mimics expressions such as winking and nodding for true authenticity. AR Emoji shares the user’s real emotions not only in the video, but also in a series of labels that use the standard AGIF file format so that users can share their emoji on most other messaging platforms.

• Bixby: Samsung’s intelligent platform, integrated in the camera, uses increased reality and deep learning technologies to provide useful information about the user’s environment. By detecting and recognizing a real-time object, Bixby instantly generates information directly at the top of the image to which the camera is addressed. Users can translate foreign languages ​​as well as convert real-time currencies with Live Translation, can learn more about their environment, buy products that are seen in the real world, and monitor calorie intake in a single day.

Redesigned party

Smartphones are often our entertainment choice, making the Samsung device a device that delivers superior sound experience with stereo speakers tuned with AKG. Whether users watch a favorite movie or listen to the latest album of a favorite artist, the sounds are clear, clean and rich in quality. The Galaxy S9 and S9 + also support Dolby Atmos, delivering a 360-degree sound effect.

The Galaxy S9 and S9 + audio experience complement Samsung’s revolutionary infinite screen. First introduced on the Galaxy S8, the bold, bright Super AMOLED infinite display merges almost directly with the phone practically without confusing edges. With an adjustable contrast enhancement, users can use their device even when exposed to direct sunlight.

A device that suits the connected lifestyle

As the first smartphone to support the new SmartThings application, the Galaxy S9 and S9 + are the main hub for managing all aspects of the connected lifestyle at home, at work, or on the go. The SmartThings application will be introduced with S9 and S9 + and will connect to other Samsung devices and devices that do not belong to Samsung’s family.

For those who are on the move, the latest Samsung DeX provides a moving lifestyle providing a great experience across the entire screen of the handset. With DeX Pad, a new connectivity system, users can easily connect the Galaxy S9 and S9 + to a larger monitor, keyboard and mouse, thus expanding their mobile experience with improved document editing or even full-screen playback. Users can also convert the Galaxy S9 and S9 + to Touch Fall with DeX Pad.

It is best standard with the Galaxy Foundation

Samsung sets the gold standard for smartphones, including IP68 water and dust resistance and wireless charging and goes a step further with the Galaxy S9 and S9 +. The devices now support expandable memory up to 400 GB with Micro SD card and are equipped with the latest processors for applications that offer powerful performance and sophisticated image processing.

In addition, with the Galaxy S9 and S9 +, users are quiet because they know that their phone is protected by Knox 3.1, Samsun’s most up-to-date security platform. The Galaxy S9 and S9 + support three different possibilities of biometric authentication – eye irritation, fingerprint and face recognition – so users can choose the best way to protect devices and applications. The devices support Intelligence Scan, a new check that intelligently uses the collective eye-eye scanning power and face recognition technology to quickly and easily unlock the user’s phone in a variety of situations. The Galaxy S9 and S9 + also represent Dedicated Fingerprint, providing users the ability to use different fingerprints to access the Secure Folder, unlike the one used to unlock the phone.

The Galaxy S9 and S9 + set the health care to an even higher level with an enhanced optical sensor built into the device directly, providing richer and more accurate information on the health status of users. This sensor allows the Galaxy S9 and S9 + to track the Heart Load Factor of the user. It’s about a new heart rate measurement in real time.



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